why outdoor advertising
During the past two decades the media landscape has changed dramatically. Consumer choice in broadcast and print has grown dramatically, but total time spent with these media has changed little. As other media become increasingly fragmented, exposure to outdoor is on the increase, with the number of cars on the road, and the number of miles driven growing more than three times faster than the population.
Consumers are on the move, and outdoor media is the most effective, efficient way to reach our highly mobile population. Outdoor has benefitted from increased mobility, with people travelling further and more frequently than ever before.
Consumers are on the move, and outdoor media is the most effective, efficient way to reach our highly mobile population. Outdoor has benefitted from increased mobility, with people travelling further and more frequently than ever before.
types of panel designs
CitilightCommonly known as Zkylight, is a Signature product of ZkyMedia. It is a type of billboard that penetrates not only right into the very city centre but also areas where erection of other billboards are totally ruled out. Its aesthetic values have attracted the interest of many clients and the local authorities. Since its advent in 2000 by Zky Media, Citilight has taken the industry by storm and has been a paradigm of modern outdoor advertising in Malaysia. rooftopThis kind of advertising is a new exciting alternative to the Spectaculars or billboards. Sitting on top of buildings, it's measurements depend on the space allocated and the production used could be either in mesh material, computer painted vinyls or stickers. Wall-mountedWallscapes provide the most outstanding impact of any outdoor media. Digitally printed on durable vinyl material, wallscapes are designed and produced to conform to a building’s dimensions. Wallscapes dominate their environment, providing high-impact visibility to both car and pedestrian traffic. Wallscapes are quickly becoming a regular sight near major arterials, on commuter and tourist routes and in downtown business districts. |
SpectacularSpectaculars are large, custom built displays, designed and created for a specific purpose. Usually left in places for an extended period of time, spectaculars use a wide variety of effects, including neon lighting, strobes, fiber optics and animation to create a visual impact. Largest of the standard formats, located on major highways, expressways or principal arterials. Spectaculars rapidly achieve high levels of exposure. Spectaculars can be customized with extensions and other creative embellishments. Spectaculars are often deployed by multinational companies to enhance their brand image. free-standingFormally known as 96 sheeters, poster panels are used primarily for full market coverage. Located on primary or secondary roads throughout commercial areas, Free-standing billboards can be used to surround specific geographic areas or retail districts, with the ability to deliver high reach and frequency. directional signCitilight, bus shelters, Directional signs, and map signs are located at positions penetrated right into the centre of major cities and towns. Such media are ideal for net-workings and market-centre outdoor advertising. |
